A Salute to My Father and the Owner of ASAP Equipment Rental & Sales – A Legacy of Hope and Triumph
I wonder why I don’t’ Speak with an Italian accent like the Sopranos do. Where’s my Capo and when do we salute’? Why aren’t I dabbling in the Mafia or “La Mala Vita”? Italians aren’t always how they are portrait on TV and Movies. Italian Immigrants had and still have very Humble Beginnings. From the very first day when the first boat of Italian Immigrants landed ashore USA soil to the day we defeated all the prejudice we’ve remained proud to be an American from Italy, but mostly just proud to be American.
We came to find peace and the equal pursuit of happiness and they truly believed that America could allow them to reach their full potential whereas their own countries deprived them of their potential. They didn’t come to America with their hands out and they were certainly not criminals, most of them anyways. The Italian Immigrants as well as the irish and the other immigrants were treated by the the Americans whites, at the time, like a totally different Species of being.
Some of the most Respected Scholars, Doctors, and mostly every other American were saying that the Italian’s were a lustful and stupid people. The shape of their heads were often concaved and their eyebrows were caveman like with mouths that hung open at all times, an incredibly stupid being. Americans often saw us as outcasts and trash, and wanted to get rid of us. Slowly, the more ambitious Italians left the Italian and Irish Immigrant Slums and integrated themselves in with the Americans and richies. We dipped our hands into America’s Melting Pot for our Dreams – Some pulled out more then we could have ever asked for and for others less than what they expected or worse.
Some even extended Italy’s Criminal Ring or Black Hand (Mafia) to the American Country. I’m not saying these Italians were any different than any other wop. It’s the environment the Italians and Irish grew up in, the people, places and things you encounter growing up as a child. Living under the Brooklyn Bridge, Foul Odors fogged the streets where the Irish and the Italian’s often had altercations between each other’s and became rivals. The Italian’s you See Today; Most are Rich, Beautiful, Incredibly Intelligent human beings that have helped America throughout its history.
We all have a chance to live the American dream. My Father is an honest working man who worked for 25 years doing odd jobs – loading creates into trucks, breaking his back to make some bread crumbs and pay the bills. Until he and his grandfather opened up a Equipment Rental Store called Taylor Rental, from here they established a safety net. They learned a trade, mastered it, and evolved. Finally, My Grandfather retired and is living happily taking trips to Italy every other week My Father had to make a decision to feed his family and his dreams were and still are to this day very large. He dreamed up his own Construction Equipment Company that would treat customers like a real Italian treats his wife (That is a joke) – that would grow to be 100 times larger than his grandfathers.
The dream turned into a reality when My Father and his Brother teamed up and formed ASAP Equipment Rental & Sales Based in Sarasota, FL. It’s now one of the Largest Independent Equipment Dealerships in Florida and my father couldn’t be humbler – With over 20 Major Manufacturers onboard, he still wakes up every day at 4am ties his boots and drives an hour to HIS own Store, and works till 6pm, just to make some bread crumbs and pay the bills, Just Like In Italy, because Italians came here for a reason. To fulfill their dreams and provide a stable income to feed theri family and to stamp a spot of ground in the American soil for the next generation to tread with pride as a American. This man is my hero, and I’m currently working at his company, it’s been 5 years now and I hope to one day take over the company and continue the legacy of the Castoro Family Coming to America from their humble beginnings in Bari, Italy (Castoro Street is up in Bari, Italy now). I cannot let this legacy Die; I WILL not let this legacy Die. Peace and Love to ALL Ethnicities, Races, and Religions.
Owner of ASAP Equipment Rental & Sales
Carl Castoro
941.376.8660
ASAP Equipment Rental & Sales
5377 McIntosh RD
Sarasota, FL 34233
UNITED STATES OF AMERICA
www.asaprent.com
1.800.940.2727
As always, feel free to call for any advice – 941-376-2785
Posted By:
— Rocco Castoro / rocco.castoro@asaprent.com
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